The mission of Carnelian.com is to build a vibrant, vertically integrated crafts business. Our core values are joy in work, earned trust, honesty and cooperation in relationships, constant innovation and pride in workmanship. We will work together based on the principle that effectiveness comes from a sense of shared responsibility and commitment. Our business model will incorporate the ideas of W. Edwards Deming's plan, do, study, act cycle, and Stephen Covey's 7 habits as key tools in acheiving our goals. Our core creative goal is to reveal the inherent beauty of the natural world through our products. To better acheive this goal we will use natural materials to their highest purpose. We will study the best practices in our chosen craft and exceed them. We will lead the market, not follow. We will provide the tools and the time needed to acheive excellence. We will reinvent the tools when needed. We will share in our profits mindful to nourish the enterprise and those it supports.
Bringing together joy in work, pride in craft, and earned mutual trust of our friends and partners in order to reveal the beauty of the natural world to our customers.
OUR ONLINE STORE
The mission of the CARNELIAN.COM STORE is to use the power of the internet to reveal the beauty of the Mineral Kingdom and provide direct access to the marketplace for ourselves, our business partners and our customers. We will achieve success by offering only the finest in materials and craftsmanship and by constantly and diligently improving our products, processes and business practices. We will share those improvements and savings with our customers and partners. We will build a network of relationships between, but not limited to, miners, craftspeople, artists, and American and International business partners that is based on the power of cooperation and collaboration. We will value service to our customers above all else.
Combining the power of the internet and the strength of collaborative and cooperative relationships to provide our customers objects that reveal the beauty of the Mineral Kingdom.